This, “Promotion” has always been BS, every other retailer on the planet knows it. There is no way any retailer is going to give away wine for a nickel. We all knew it but there was little we could do or say about it, just like there is little we can say about the fact that they post “scores” from a man that is a consultant for the company….he better give it a 90, he told you to buy 80 cases of it, ugh. I mean we would all sound like a bunch of whinny bitches if we ranted and pointed our fingers each time this, very misleading promotion started running their commercials.
So when one of our reps came in and told us that our, Wine of the Month, (Line 39 Cabernet Sauvignon) that we sell for $7.99 was part of the BevMo, “Nickel Sale” we just kind of shrugged, but when he told us they were selling it for $15.99, (Now he told us it was $18.99 but when I checked their website it said $15.99…dunno if something changed or he just had it wrong) well, that just pissed us off. Now I know the onus is ultimately on the consumer to find the best price on whatever it is they are looking to purchase, but I have always seen the BevMo 5 Cent Sale as a rather disgusting display of a company taking advantage of people that don’t know any better….and frankly I think that is something that they should be thumped for.
So now BevMo is being sued…I think that is a giant waste of tax payer time and money but I do think it was about time that this bullshit “deal” was brought to light and people finally see that they were basically being taken advantage of. Yet another reason to support your local retailer, the little guy that is truly committed to finding you the best wine, at the best price and needs your return business to continue to do so.