I was just sent a link to the very latest in gender guided marketing in my beloved world of wine, gave me the exact same feeling in my gut and caused the same response I got when I saw Mommy Juice, Skinny Girl and Mommy's Time Out, wine labels, "Pandering, insulting and utter bullshit". Seeing as there is a crack pot team of scheming asswads out there marketing to the diet obsessed "Mommy" crowd this clever marketer opted to aim for some lower hanging fruit as it were. Not jump full into the trenches and scrap it out for the "Fuck I've Gained 3 Pounds & My Kid Is An Asshole" set, nope too much competition there, no lets go for the truly desperate and horribly needy group of women that is all too often ignored....therefore ripe and aching for our attention, not to mention bitter and in need of a drink.
So now we can add this truly tragic and woefully ridiculous brand to the others in the steaming pile of absolutely infuriating and insulting marketing, "For girls"...
Covers Off Chardonnay Mood Swing Merlot And the knee-slappingly hilarious Zin-O-Pause
(Founded by a woman, an old one....so much for sisterhood. Twat.) Sigh....
So I'm now scanning the interwebs, pouring over pictures in order to get label ideas for gender specific brand
MadMen Midlife Crisis Wines
We will offer heavy bottles featuring pictures of super-hawt, scantily clad chicks that would never, in a million years, bone you. That said the labels can act as "inspirational" material at the end of the night when the bottle is as dry as your palm...and lonely heart. Be the first of your pathetic friends to slobber over the surgically enhanced label models and chemically generated wines. What you gonna try first?
Bonerfied Bonarda Sagging Sack Syrah Less "Leaded" Than It Used To Be Meritage ( Our lower alcohol offering) Or our special cuvee or reserve wine if you will... Let Us Mega Your Purple (A blend of Lodi Zinfandel and Viagra) Taking pre-orders now.