Thursday, April 12, 2012

If You Build It They Will Come?!

Been caught in a crazy schedule, not to mention recovering from my wicked and lost evening out but, well I saw this posted and had to share. 

Why in the hell would anyone send these cats anything?! Selling the value of the People's Choice Awards as compared to the Oscars, where as they point out, awards are given by people who know what the fuck they are talking about?! Brilliant. Love that they point out that people don't trust advertisements, that they trust other people but....should we trust anyone that is getting paid for each review?  Maybe the fee they are charging just covers the cost of the medallions and bottle stickers that wineries can "proudly" display....

Gave me a good morning chuckle though. 


John M. Kelly said...

I can imagine these people actually think they have a serious business model. They are wrong. If I were a consumer - oh, wait, when it comes to any wine but those I make I actually AM a consumer - I would run screaming the other way if I saw one of these stickers/medallions.

Quoting dear winebuyer on supplier work-with rules: "DON'T...rave about how many gold medals or silver medals or people’s choice awards you’ve won at any State Fair or the Meeskogee Art & Wine Festival. No one cares about medals. Some people care about points, sadly. Me? I don’t. Unless my buyer cares, and your wine just got a 96 in WS. Then I do too."

Samantha Dugan said...

I'll let you know the first time a sales rep comes in and shows me one of these stickers.....somehow I'm guessing it will coincide with hell freezing over.

Charlie Olken said...

Let's see.

If I am a winery, I can spend $95 per wine to see if I can get a cheap medal to hang on my wine or I can send it for free to every other publication in the world.

Oh, and these guys are in Lodi. Now, I don't have an axe to grind with Lodi, but really?

Of course, I do like the business model. I get thousands of wines submitted every year. If each one came with a check fo $95, I could live in the south of France.

What a chance I have been missing. Hey, Sam, maybe you should charge $95 for each bottle that any rep wants you to taste. Then you could join me in the south of France. Let's party.

Samantha Dugan said...

Charlie My Dear,
Now you're talkin!

Thomas said...

I'll do it for $90 a bottle...

Winey the Elder said...

Hello Samantha,
Glad you've recovered from your samnesia. I, for one, will be thrilled to have the hard work all taken care of for me, by "people who know and buy wine." Jeepers it's been hard going it alone.


Ron Washam, HMW said...

My Gorgeous Samantha,

I love the idea of a winery saying, "I got a Gold Medal and it only cost me $95!" It's actually a bit more honest than it is now, if you think about it.

I say we send 'em a wine, maybe one of John's wines, see what they say. I'll chip in $20.

And, you know what, I think it's better that Lodi receives wine rather than ships wine out.

I love you, and your hangovers!

Samantha Dugan said...

Well now you're cheapening this whole thing.

Kind of gave me the same feeling Joe the Plumber did. That whole, "I don't know shit about this but I'm just like you!" kind of feel, aka, stupid.

Ron My Love,
You can love my hangovers, hell you can have them from now on. That was dreadful. I thought something along the same lines but instead of John's wine I thought someone should send them wine that has some kind of a Zinfandel, see what they come up with on their scale of 3-5. Jackholes.

webb said...

Here on the East Coast where we don't have all of you to help us find a good vintage, this might be great. I'm only buying wines with medals and five stars from now on - right!

Sadly, a lot of people will think it's real.

Samantha Dugan said...

Well lets just hope there won't be too many wineries that fall into this ridiculous scam because I would hate to think people were buying stuff based on a bullshit medal or score....kind of like the BevMo rating system. Drives me apeshit.

Wine Harlots said...

That's awesome.

$95 and four bottles of wine, and you can get your very own star. This has got to be a leftover April Fool's joke.

Samantha Dugan said...

Wine Harlots,
I actually wondered the same thing. Seems like a rather elaborate "joke" that's for sure.